Work Ignite Hello Joy - Iraq
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DATE: March – April 2014

BRIEF: Create brand awareness among the target group and excite them to engage with MondelĂ„“z brands. Build a strong link with the overall “Joy” theme to attract the target group, and increase the sales of the participating brands. Associate the Joy with Kurds most celebrated moment, “Newroz” the celebration of Joy and Happiness.

ROI ROLE: Introducing the Hello Joy Campaign and celebrating Newroz the Kurdish New Year. We developed a full fledge consumer engagement activation to build Hello Joy from concept & creative development to a consumer promotion by having a cross category promotion with result oriented twist and all winning vouchers from BRANDZ FACTORY ® an ‘all-in-one’ fashion chain of stores in Kurdistan and one mega prize worth of ONE MILLION DINAR, massive displays across the trade to support this promotion. In malls, we created the Joy Wheel, consumers to spin the wheel and get the chance and win more valuable prizes.

The final event took place in BRANDZ FACTORY ® with live radio coverage & PR for the lucky winner.