Work Ignite LUX Promotion
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DATE: July 2014

BRIEF: Unilever wanted to stress on the very nice aroma of Lux soaps.

ROI ROLE: ROI role was to launch the promotion in key locations in Erbil and manage the raffle promotion to win the new Sony Xperia.Around 10,000 contacts were reached and more than 1,500 promotions were sold in only 2 weeks.