Work Ignite NESCAFE MY CUP Vans Operations
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DATE: April - May 2015

BRIEF: NESCAFE MY CUP is the key product for NESTLE to recruit new coffee consumers. Their primary target is university students.

ROI ROLE: ROI developed Mobile kitchen vans to roam across universities and youth gathering locations. Around 30,000 samples (wet & dry) were distributed during the activation.