DATE: April - May - June 2015
BRIEF: Coca-Cola wanted to bring their “Share a coke” global campaign into Iraq, and make a big bang out of it.
ROI ROLE: ROI developed a new way of activation in Iraq by using a Custom made trailer roaming in high traffic areas and interacting with consumers. The campaign covered Universities, Parks and Souks across Erbil, Sulaimaniya & Duhok.
More than 50,000 labels were printed.