Work Ignite Share a Coke
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DATE: April - May - June 2015

BRIEF: Coca-Cola wanted to bring their “Share a coke” global campaign into Iraq, and make a big bang out of it.

ROI ROLE: ROI developed a new way of activation in Iraq by using a Custom made trailer roaming in high traffic areas and interacting with consumers. The campaign covered Universities, Parks and Souks across Erbil, Sulaimaniya & Duhok.

More than 50,000 labels were printed.