Work Ignite Persil Arwaa Abaya
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DATE: February - March 2013

BRIEF: Encouraging female entrepreneurship & business owners to approach students & recruit them for the GCC competition of Arwaa Abaya – The Top fashion designer of Abaya.

ROI ROLE: Screening & visiting top Universities. Our High Caliber promoters were collecting data for the ladies who were interested in participating in the competition along with sampling of PERSIL black for every participated lady.