DATE: March 2015
BRIEF: Nestlé continuous aim in providing healthy nutrition to the coming generations, made them participate in the UAE's first Dubai Kids Run 2015 that aims to educate the region’s upcoming generation on the importance of healthy eating, proper exercise and the proactive pursuit of wellness.
Nestle Superhero Camp was produced and managed by ROI ME for the 2-day event. This exciting Camp had healthy activities for the kids to experience while the parents were educated on healthy nutrition by a professional Nutritionist.
More than 2000+ kids participated in the activities and received branded giveaways such as capes, footballs and instant photographs, as well as engaging with the parents by taking a pledge to help building a healthy generation.