Work Ignite Taste of Dubai 2015 - Barilla
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DATE: March 2015

BRIEF: Barilla, one of the leading Italian food groups, a leader in pasta and sauces, participated as one of the main sponsors in the Taste of Dubai ‘15 sponsoring the entertainment stage and performing live cooking by Italian Chefs and served by Italian hostesses’ for real Italian experience.

ROI ROLE: ROI supported Barilla in the event by managing and planning the Barilla live cooking station and their entire 3-days event on ground which ensued sampling 8000+ customers out of which many were introduced to the different flavors and recipes of Barilla pasta.