GSK CENTRUM – PHARMACY ACTIVATION

An awareness campaign about the deficiency of certain vitamins that most of people in GCC suffer from, with or without knowing it.

Our Brand Ambassadors have examined the customers at Boots Pharmacies using “VitaStiq” –It shows indications of the lack of certain vitamins in their bodies- depending on the results the Brand Ambassadors have advised the customers on which category of Centrum they should get.

Aside from delivering the message behind this examination, they were responsible of collecting key details such as age, Vitamins’ users or not and Why, if yes, which brands they’re using, the positive and negative comments, how many people have been approached and engaged with and turning this into analytical dash boards.

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