NEOM Beach Soccer Cup and IWWF Wakeboarding Competition

Objectives:

1.Communicate NEOM to a global audience with storytelling around sports and lifestyle.

2.Entertain 180 ambassadors and senior embassy staff at the invitation of NEOM CEO Mr. Al-Nasr.

Results:

  • Media value of more than USD 7m
  • Coverage in 72 countries
  • Key learnings for future (sport) events to be held in NEOM
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